Constellar

Custom Brand & Web Design Beauty Consultancy Constellar.

In partnership with founder Catherine, we evolved the brand to better reflect the business’s growth. Clearly establishing founder coaching as a distinct second offer alongside the core consultancy, and positioning Constellar as both strategic and soulful, attracting both heart-led entrepreneurs as well as established beauty and wellness brands.

We led with brand strategy to define positioning and the dual offering, then created a cohesive design system including the primary logo, brandmark, typography, colour palette, image direction, and brand guidelines.

We then moved into the website phase, starting with site architecture and wireframes to define structure and page hierarchy, followed by full visual design in Figma and finally the website build in Webflow.

The result is a scalable brand system and a fully responsive site that strengthens credibility, clearly communicates the two offers, and establishes a distinct brand identity aligned with the strategy and vision.